Notes on search, paid media and market strategy — written for operators who intend to lead their category.
Billions of Google searches are made every day, which shows how important it is for businesses to optimise their websites for higher rankings. Social media plays a big role in supporting that effort. Through social media, websites can attract more visitors, increase brand awareness, and earn more backlinks. Companies like Moz and Shopify have used … Read more
Google Search Console is one of the most valuable free tools available for anyone doing SEO, giving you data straight from Google for quick insights and action. Previously called Google Webmaster Tools, the platform is key to improving a site’s search-engine visibility. It tracks important SEO stats like organic traffic, keyword positions, click-through rates, and … Read more
Want to know how to optimise your website? These things are pretty easy to do and we’re sure you’ll be able to manage them. Remember that this is a basic guide for people who don’t know much about web design or SEO. It will be harder to optimise your website if it isn’t hosted on … Read more
Don’t have the budget to hire a search engine optimisation agency? Or maybe you’re just interested in how SEO works. Here are 10 ways you can rank your own website. These are the same methods we use to rank our clients’ sites. (Need help? Visit our SEO services page.) 1. Market Research The first step … Read more
As digital marketing enters a new age, voice search SEO has become vital. We must ensure our content suits the spoken word. With around a billion voice searches happening every month, we need to focus on voice-friendly responses. The internet landscape is changing, with more than half of all traffic coming from mobile devices. Smart … Read more
More than half of Australians now use voice search, and that shift is redefining how SEO works in Brisbane. Technologies like AI and voice search are changing how businesses connect with customers. At WebGator, we’re excited about these technologies. We help local companies get noticed online, blending Australian English with SEO in a way that … Read more
If you’re an SEO specialist, you’ll know that Google has shifted from being a search engine to becoming an answer engine. Years ago, if you entered a query like “best restaurants in Dothan”, Google would have returned a set of pages that simply had those words in the title. Today, Google returns a direct list … Read more