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Our Search Engine Optimisation Services
We provide the SEO services that businesses need to succeed online. We have been working as SEO consultants for over 10 years. We are also experienced at diagnosing rankings issues and removing penalties. Even though we offer various services here at Webgator, we specialise in website search engine optimisation.
Maybe you have dabbled in SEO before or paid for SEO services that ended up in disaster. Many website owners have had their sites penalised due to shady SEO services. You’ll be happy to know that the services we provide are safe, consistent, and long-term. We do not use nor condone high-risk, ‘flash-in-the-pan’ tactics.
Our success speaks for itself. Our Brisbane SEO clients enjoy multiple first-page rankings for their main search terms so you can be sure that if we can get results for ourselves and current clients, we can get results for you too!
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We Are Local!
Webgator’s Head Office is located in the Brisbane CBD area. You’ll be happy to know that you don’t need to come to our offices to sign up for our services. If you are located in the Brisbane CBD or in Brisbane’s surrounding suburbs, we may be able to arrange a time to meet you at your place of business. If you do plan on coming to our office please be sure to phone ahead to make an appointment. Otherwise, we can simply chat over the phone or Skype as we do with most our clients. Most of our clients find us by searching in Google, so we usually hold meetings over the phone or video conference.
The cost of SEO will depend on the level of competition and the length of the campaign. Every campaign varies, but in general SEO costs between $550-$2500 per campaign per month. But we are happy to work in with just about any budget. Best way to find out how much it costs for our SEO is to fill out the quote form or visit our SEO pricing page.
Choose Webgator to be your SEO Consultant
Successful SEO comes down to methods and ethics. We use a technical SEO approach which gets solid results for our clients. We also have a lot of experience working in many different industries. You can be sure that we will be able to provide high-quality search engine optimisation services to your business too.
We Are Specialised in the Following Areas
On-Page SEO is the foundation of any successful SEO campaign. Without proper on-page optimisation, a site will not rank well. If a site is under-optimised it may not rank as high as it could if optimised properly. If a site is over-optimised it could get an algorithmic penalty and get stuck on page 2 or 3 of the search engines.
There are many parts of a website that need to be fine-tuned such as:
- URL Structure
- Content Structure
- Performance (Speed and User Experience)
- Meta Tags
- Schema markup
The on-page SEO is always the very first thing we do when launching an SEO campaign. However, it’s very unlikely that a website will rank purely due to on-page SEO. Off-page SEO is also needed.
Off-Page SEO is the process of building authority for a website. This authority is built up using backlinks. A backlink is made when one website links to another. We use a range of methods to acquire safe and ethical backlinks from powerful websites. As the authority of your website increases, your rankings will increase too.
We build backlinks using the following sources and methods:
- Premium Media
- Press Releases
- Social Properties
- Guest Posts
- Business Directories
Building backlinks the wrong way is the main cause of ranking penalties. At Webgator, our SEO methods are safe and effective because we use high-quality linking sources combined with the right anchor text ratios.
Some companies already have an optimised website, and simply need link building. Using Webgator to build up your website’s authority is a great choice. Our methods are safe, scale-able, and powerful. Before we begin the backlinking campaign, we do a complete audit of the current links that are pointing the site and examine the anchor text ratios. With this data we can form a linking strategy.
The backlinks we acquire vary depending on the strategy we are using. Since not all backlinks are built equal, and some are much more costly to acquire than others, we simply work along with whatever budget you give us to work with.
There are several reasons why you should use Webgator to manage your backlinking:
- We are experienced SEO specialists with a great track record
- We don’t use shady or automated backlinking strategies
- We use a technical SEO approach
- Our backlinking strategies are safe and powerful
- We can scale up or down depending on budget and KPI goals
If you are interested in using Webgator’s backlinking service, you can purchase them directly from us in whatever quantity you need.
Our SEO Doctor Service
This type of penalty appears in the Google Search Console (AKA Webmaster Tools) under ‘Manual Actions’. It means that a Google employee has visited a website and found that either the backlink profile is spammy or the website itself is misleading or unsafe in some way. These types of penalties point us in the right direction so we know what needs to be done to get the penalty removed.
This type of penalty is the most difficult to solve as we don’t know for sure what has caused it. It could be over-optimisation on the website, spammy backlinks, or a bad anchor text ratio. Since there is no notification from Google regarding an algorithmic penalty, we need to do some research into the health of the site to see if a penalty is likely being applied to the site.
We suspect a site has an algorithmic penalty if it:
– is an aged site (at least 1 year old), and
– already has enough content, and
– has a backlink profile which seems more powerful than the sites ranking above it, and
– has already had SEO done to it, and
– can’t get past page 3 for the target keyword
Our Penalty Removal Process
Removing a penalty can take as little as 1 week or as long as many months – it just depends on the extent of the damage and how quickly we can locate the issue. Once the issue is fixed, and the site resubmitted to Google, it can take a few weeks for the rankings to start improving again.
Do you think your site has a penalty? We would be happy to help you with this. Simply fill out the standard quote form and indicate your concerns in the ‘additional information’ section.
Our Selection Criteria
We want to be upfront about something. We cannot accept all businesses as clients. We only accept businesses that we are confident we can help to succeed.
We take this stand because we are not interested in taking advantage of others. We are strongly committed to long-term relationships – just like we have already established with our current clients. So we will never take on a new client if we feel we can’t help them get a return on investment.
Your business must:
• not be in the adult, dating, gambling, political or religion/spirituality industries
• have a good reputation for providing quality service and/or products
How does your business measure up?
If you feel your business is in alignment with our criteria and would like to discuss your business with one of our Google SEO experts, we will be more than happy to schedule a convenient time to talk with you.
To get the ball rolling, please complete the. It is really simple to do. We want to give you the most value as possible, and this requires we do considerable research into your current situation and your market. In fact, after receiving your form, one of our veteran SEO experts will go through the information and prepare a SEO strategy for your business.
Common Questions about SEO
SEO stands for ‘Search Engine Optimisation’. Technically it refers to optimising a website or webpage for selected keywords. However, it is generally accepted that SEO is the process of increasing a site’s rankings in Google and other search engines for selected keywords. To increase rankings involves both website optimisation, commonly referred to as ‘on-page optimisation’, and link building which is a part of ‘off-page optimisation’.
The term ‘rankings’ refers to the position where a web page is located in search engines like Google for select keywords. Most internet traffic will go to one of the web pages positioned on page 1 of the search engine result pages (referred to as the ‘SERPs’). This means all businesses compete for one of the positions on Pg 1 of Google. We monitor our clients’ rankings for their target keywords using a software called a ‘rank tracker’. The rank tracking software can send ranking reports daily, weekly, or monthly.
Technical SEO is a calculated, and data-driven approach to search engine optimisation. It is done by true SEO technicians, those passionate about accurately interpreting data and drawing conclusions based on extensive research and development and applying that data to the SEO methodologies used to optimise a website for search engines. Technical SEO goes far beyond the superficial and commonly known principles of search engine optimisation. Webgator are very passionate about technical SEO and use a very thorough process. Most SEO agencies do not.
Sure you can. Many business owners do. Learning SEO is like learning any other trade. But most business owners would prefer to stick to what they do best instead of spending the time learning and doing SEO. Search engine optimisation requires a big time investment, and strategic know-how to make sure everything is orchestrated properly.
This depends on a number of factors. So that realistic expectations can be set, plan for the SEO to take at least 3 months to get your site to page 1 of Google. In more competitive markets it can take much longer. In some cases we can get rankings within the first week. It all depends on the current state of the website. For example, if a website is aged and powerful, but has on-page issues, we can fix those issues in a couple of hours and the site can jump to page 1 within a couple of days! This is not common though.
SEO isn’t something that is simply ‘installed’. After the initial optimisation of a website, on-going link building is required. Technically you could stop the SEO campaign when your site ranks in the top 10 for your main search terms. However, on-going linking will help your site continue to gain rankings for related keywords and will help maintain your current rankings. If SEO is stopped, naturally the rankings will start to drop over time.
If you have a brand-new domain or website, it may be better to leave the SEO until the site or domain is at least 6 months old. Google rarely takes brand new sites or domains seriously. However during these early stages, on-page SEO and foundation links should also be completed during this time. These would include links from social profiles (Facebook, Twitter, G+) and business directories (Yellow Pages, True Local, White Pages, etc). There is no problem with starting a fully-fledged SEO campaign on a brand new site, however just prepared for it to take a bit longer to rank than it would an older site. Considering SEO is quite an investment, starting at the right time will help you see results with the minimum spend.
To rank well you need to be seen as an authority in your industry. This authority is built through association with online properties which search engines consider high-authority and trustworthy. This is off-page SEO. It refers to the SEO done outside a website.
To build this authority for your website we need to do a backlinking campaign. The good thing is that by using various tools we can estimate the level of authority that your competition have. Using this information we can provide a few different options for your to consider.
If SEO were as simple as sending backlinks, the agencies with the biggest budget would rank #1 everywhere. This is not the case. Different tools can be used to reverse-engineer the backlink profile of competitors’ website. However, due to the Google ‘zoo’ of algorithm updates (Panda, Penguin, Possum, Hummingbird), along with old sites that are grandfathered in, it can be hard to determine how many links will be needed. It’s not just the links which are important either – the anchor text used in the links is also very important. This is another reason why SEO is an on-going process. Typically, what most ethical SEO agencies do is continue linking until results are achieved.
You can buy premium backlinks from us. Or, you can get backlinks from business directories, blogging platforms (such as WordPress, Blogger, etc), Social Media sites, and by asking other website owners for a link. Some website owners allow backlinks in exchange for high-quality content for their site, or simply for money. Some sites allow sponsorship links, which are fine too. Just remember that building backlinks is fraught with danger. Getting a website penalised is all too easy these days, and many times this is a direct result from poorly-built backlinks. That is why SEO should be done by a specialist – just like any other trade. Fixing a penalised website can be very expensive.
A sign of a good SEO company is one that either has a good reputation through word-of-mouth referrals or an agency which is ranked on Pg 1 of Google in any major city for ‘SEO City Name’. We hold a number of other SEO agencies in high regard even though they aren’t on Pg 1. Having considered that, if an SEO provider can get results for themseleves, then obviously they have the ability to get results for other businesses too. It is important, however, to consider a company’s reputation before choosing them.
SEO costs are usually based on the competition level of the keywords that need to be promoted. The on-page optimisation is usually done up-front, while the off-page SEO is done on an on-going basis. The off-page SEO is ultimately just link building. This can be a very time-consuming task to do properly, hence the bulk of the cost goes towards labour. Check out our pricing page for more details.
Typically we can estimate how much a SEO campaign will cost when we do the initial research. If the budget is available, we could do just about all the required work in the first three months. However, due to the cost of the work, most companies prefer to pay for SEO over a period of time to make payments more manageable.
Many of our meetings happen over the phone or Skype, but we may be able to arrange a time to meet with you in person. Currently we are only meeting clients in person if they are located in Brisbane.
Any questions? Feel free to give us a call on 1800 WEBGATOR (932428), or get in touch with us via our