GENERAL SEO FAQ

You wouldn’t believe the number of questions people have about SEO. Here are some of the most common ones and our straightforward answers.

What is SEO Brisbane?

‘SEO Brisbane’ is the most popular term that business owners type into Google when trying to find a local Search Engine Optimisation agency, company, consultant or expert in Brisbane.

What is an SEO Consultant?

An SEO consultant is someone who does an analysis of current or future SEO work and provides strategies for change.

What is an SEO Expert?

An SEO Expert is someone who specialises in SEO. They would naturally have a proven track record of ability and a reputation for being an expert in the SEO community.

What is an SEO Agency?

An SEO agency is a company that offers SEO services to other businesses. An agency usually offers a range of other related services such as web design and ad management.

What is an SEO Service?

SEO Services include website optimisation (also called on-page optimisation), off-page optimisation (mostly includes the natural acquisition of links from other websites), and local optimisation (building up a local online presence using business directories).

How much does SEO cost per month?

Most SEO providers in Australia charge between $750-$2500 per month for a standard campaign. More competitive markets can cost over $5000 per month per site.

Does SEO really work?

Yes, SEO is a fantastic way to get traffic to your website. Choosing the right provider is important though. Choosing the wrong provider can result in great loss.

How can I start an SEO business?

There are two ways to start an SEO business. The way you choose depends on how you want to do fulfillment. You can either do fulfillment yourself by learning how to do SEO then selling your services. Or, hiring an SEO staff member to do the fulfillment for you and you just focus on sales and customer service. Another option for this second route is to use wholesale SEO services to do the fulfillment. For example, web design and SEO agencies can use WEBGATOR’s wholesale SEO services to provide fulfillment for part or all their SEO requirements.

Why is SEO so expensive?

SEO does cost a lot. Say it is ‘expensive’ implies that it costs a lot more than it should. The truth is that SEO is a very difficult industry. It requires a lot of testing, research, analysis and experience to get things right. It is also requires the use of many tools and resources which take up a large chunk of the budget. Therefore, it can cost a lot.

How many types of SEO are there?

Typically, there is only one type of SEO. The principles used in SEO are the same regardless of whether you are ranking a local business site or an ecommerce site. However, there are many aspects to SEO and different strategies used depending on the kind of project it is.

How do I sell SEO services?

Selling SEO services is not easy. Most prospective customers want to see proof of ability before agreeing to buy. The best way to do this is to rank a site for a competitive keyword and use that as proof of ability. Once you have a proof of ability, then selling SEO should be easier.

How do you do SEO for a website?

The best way to do SEO for a website is to see what websites Google is already ranking in the top 10 for your target keyword. Then use similar meta data, heading tags and content strategies on your site. Once that is complete, use a backlink analysis tool to see where your competitors are getting their backlinks from and try to get the same ones. After that, simply build power to the site using more backlinks.

What is involved in SEO?

Typically, SEO involves website optimisation, link building, schema, Google tools integration, and rank tracking.

What does SEO job title stand for?

A job position advertising for an ‘SEO’ is seeking a search engine optimisation specialist.

How much do SEO experts make?

In Australia, an employed SEO expert will make around $50-$80K per year – depending on ability and experience. A self-employed SEO expert can make much more than that.

What is the best SEO company?

The best SEO company is usually one that specialises in SEO – not a digital marketing agency that offers SEO as one of its many services. Even better is an SEO company run by an owner-operator like WEBGATOR.

How much do you charge for SEO services?

SEO Specialists can charge and hourly rate of $100-$200 an hour if self-employed.

What does SEO mean in business?

SEO usually always refers to search engine optimisation. Businesses need SEO for their website to appear at the top of Google for their main keywords.

What are the benefits of SEO?

SEO gets a webpage to the top of Google for important search terms. Once there, it can get some of the traffic generated by those search terms. Normally, a company would need to pay for ads to get their website to show up for those search terms. With SEO, the only have to pay for the SEO services to get their webpage to a top spot.

How much do SEO managers make?

An SEO manager could make $80K-$150K per year.

Does Google offer SEO services?

Google offers guidelines on search engine optimisation. They don’t have staff that sell SEO services.

What is the best SEO service?

The best SEO services are those offered by a self-employed SEO specialist who has proof of ranking ability.

What does digital marketing include?

Digital marketing includes SEO, paid advertising, social media marketing, and content development.

How will SEO help my business?

SEO will help your business get ranked at the top of Google for the search terms that your prospective customers are typing into search engines. You will get some of those prospective customers come to your website without you needed to pay for ads.

What is the cost of SEO per month in India?

SEO’s in India typically charge $250-$1000 per month.

What are SEM services?

SEM stands for Search Engine Marketing. It includes SEO, but also includes paid advertising.

What does an SEO analyst do?

An SEO analyst conducts in-depth research into websites to see what SEO work has been done and what needs doing.

What is SMO in SEO?

SMO is an abbreviation of Search Media Optimisation. It includes the optimisation of social media properties such as Facebook, Twitter, Pinterest, LinkedIn, and YouTube an interlinking them with each other and the main website.

What do you need SEO for your business?

You need SEO for your business because without it, your business will not be visible in Google and other search engines for the search terms that your prospective customers are typing in. Even worse, there is a chance that without SEO, your website won’t even show up for your brand name. This poses a huge issue for customers that need to find your business contact details.

What are high PR backlinks?

High PR backlinks refers to backlinks that have a high ‘Page Rank’. ‘PR’ is no longer publicly available so many people now use the term ‘DA’ (Domain Authority) as a way to judge the power of backlinks. The DA of a backlink can be measured by online tools. The higher the power, the better the link can be for your website rankings. Although, nowadays relevancy is also very important.

Should I hire an SEO company?

You should hire an SEO company if most of your prospective customers are searching online for services and products that you offer. You also need to have the budget to support the SEO campaign for a few months while the SEO is being carried out. If you are just starting out with a new business and a tight budget, SEO is not going to be a great choice because it’s a long-term strategy – not a quick win.

What are SEO and SEM techniques?

SEO and SEM techniques are strategies used to get more traffic to a website from search engines such as Google, via paid and organic means.

What is SEO in marketing?

SEO refers to search engine optimisation. It is just one of the many aspects of marketing a business to generate traffic to a website.

What are SEO tools?

SEO tools include software which analyse websites and search terms. There are many SEO tools available.

What is an SEO job?

An SEO job is a position at a digital agency which will require a number of key roles such as client on-boarding, SEO analysis, reporting, rank tracking, link building and content optimisation.

Where can I learn SEO?

There are many SEO courses floating around the internet. The best way to learn SEO is to learn from someone who has proven ability to rank websites – not just the ability to create a ‘course’. There are many ‘posers’, but sometimes you can find a really good SEO specialist who also offers training. Perhaps a good place to start would be to search SEO groups in Facebook and ask for recommendations.

What is SEO needed?

Without SEO, a company will virtually be invisible online.

What is Online SEO?

All SEO is does online. There is no off-line SEO.

What is meta tag SEO?

Meta tag SEO refers to optimising the html meta title and meta description in the head section of a webpage. This information is not visible to website visitors but is visible to search engines. Optimising meta tags means putting the keywords you want to rank a webpage for inside those meta tags.

How much does SEO cost?

Typically SEO will cost between $500-$5000 per month – depending on the project.

How do I start SEO?

The best way to start SEO is to ask an SEO specialist to do an analysis for you and give recommendations. Then decide if you want to use a professional service or try to do it yourself.

What is basic SEO?

Basic SEO involves the keyword optimisation of the pages on a website and foundation link building such as business directories and branded social profiles.

How long does it take for SEO to work?

It can take 3 weeks to 24 months for SEO to take effect. It depends on the competitiveness of the keywords. After 3-6 months though, ranking increases should be evident.

What is a backlink in SEO?

A backlink is a link from one website to another. For example, when you put a link to your website from your Facebook page, that is a backlink. There are many kinds of backlinks.

What is crawling in SEO?

Crawling refers to when search engine software visits a website and goes through all its pages to find out what content is on there.

What is the difference between SEO and SEM?

SEM includes SEO and Paid Advertising. SEO is just search engine optimisation.

How does organic SEO work?

All SEO is organic. Organic rankings refer to the position of a website in Google that is obtained without paying for ads.

Can you Do SEO by yourself?

Yes, you can do SEO by yourself. It the same as with any trade. You can try do it yourself, but you will find using a professional will be better.

How do I get SEO on Google?

Getting ‘SEO’ on Google is a question some business owners ask when trying to rank their own websites. The correct question to ask is ‘How do I get ranked on Google’. To get ranked on Google you need to use SEO techniques. There are many SEO techniques. Google provides a guide on their SEO principles. A simple search in Google or YouTube will provide a lot of answers on how to rank a site in Google.

How do I find SEO keywords?

SEO keywords can be found by using the keyword research tool in Google AdWords, or a third-party tools such as Ubersuggest, AHREFS, MOZ, or other tool.

How do I build SEO for my website?

The SEO should be incorporated in the initial development of a website. If a website is already developed, an SEO professional or web developer will be needed to implement the required changes. To find out what changes are needed you will need to use an SEO audit tool, or preferably get a professional to do an audit for you.

How much is an SEO audit?

Many SEO companies will do a free SEO audit for you in the hopes that you will pay them for their SEO services.

How do you do PPC?

PPC refers to ‘Pay Per Click’. It is a part of Google AdWords, paid advertising. PPC, or AdWords, is separate from SEO.

What is HTML SEO?

HTML SEO is the fundamental part of on-page SEO. It includes the optimisation of meta tags and heading tags.

How often does SEO need to be done?

SEO should be done on a monthly basis. Therefore, SEO agencies usually offer customers a monthly SEO plan. It covers the optimisation of new content that is added and on-going link building.

What is SEO and its benefits?

Search Engine Optimisation has many benefits. Although, the greatest benefit is that website will appear in Google when prospective customers use Google to search for the products and services that are offered on the website.

How can I get free SEO?

The best way to get free SEO is to do it yourself, or try to do a contra deal with an SEO agency.

How do I make my website number one in Google?

You will need to follow Google’s guidelines on how to optimise a website and then build links to give your site more power than your competitors.

How do I get my website to the top of Google?

You can get your site to the top of Google by reverse-engineering the strategy used by your competitors and then applying it to your website.

How do you do off-page SEO?

Off-page SEO is done mostly by building backlinks. There are many sources of backlinks including business directories, social properties, guest posts and more.

How can I do SEO for my blog?

You can do SEO for your blog by making sure that the Title and URL of each blog article contains the keywords you want your blog article to rank for. Then try to get other sites to link to your articles.

How do I rank higher on Google?

Getting higher rankings on Google can be done by improving your on-page SEO and building more power to your website using backlinks.

How do I optimize my website?

You can optimize your website by making sure your main keywords are in the meta title, image alt tags, html headings, and improving the site speed on desktop and mobile. Other than this, you will need to use third-party tools to analyse your site to find errors.

What is SEO ranking?

‘Ranking’ is the term used to refer to the position of a website in search engines for a keyword. Google, for example, shows up to 10 webpages on Page 1 of their search engine results page (SERP) for any given term. The website positioned in the #1 position is ranked #1. A site in position 2 on page 2 is ranked #12th.

How do you do SEO on YouTube?

YouTube SEO follows similar principles to standard website SEO. It involves making sure your keyword is in the title of the video, description, tags, and keywords. It’s also a good idea to link to your website from the first sentence of the video description. Sharing the video on social media platforms also helps. Then it’s just a matter of building more links to the video URL to boost it.

What is a SEO website?

An SEO website is likely referring to a website that has been optimised to rank for key search terms. This kind of website would be slightly different to a website that was setup purely to convert paid ad traffic.

How do I start SEO?

The best way to start SEO is to get a professional analysis done, then follow through with the recommendations.

How does SEO work step-by-step?

SEO follows the following steps. Step 1, the website is optimised for the target keywords. Step 2, foundation backlinks are built to the site. Step 3, power backlinks are built to the site to give it more power than the competition.

How can I be an SEO?

The best way to be an SEO is to get training. Find a course that has authentic reviews. Be willing to pay for the training. Test everything you learn on a practice site – not on anything important. It can be very easy to mess things up.

Does SEO cost money?

SEO usually costs money. In fact, it would be almost impossible to SEO without paying something – even if you did all the work yourself.

How do businesses use SEO?

Businesses use SEO to get their website onto Page 1 of Google and other search engines for the keywords that most important to them. Once they are on page 1 of Google, they can get traffic from those keywords. This traffic will lead to sales.

How do I do SEO on my WordPress site?

The best way to do on-page SEO on a WordPress site is to install the Yoast/WordPress SEO plugin and follow the recommendations.

How do you do SEO for a website?

All websites use the same principles of SEO. You need to optimise the content, images, and speed of the website. The best way for a non-professional to do this is to use a tool or plugin to give recommendations and follow those recommendations.

What is an SEO example?

If you do a search in Google for any important keyword, for example ‘SEO Brisbane’, and look at all the websites on Page 1 and 2, you’ll see many examples of websites that have been optimised well.

How much is Google SEO?

All SEO refers to Google SEO. Other search engines like Bing are not usually given much weight. Google SEO will cost between $500-$5000 per month depending on the type of project.

What is GoDaddy SEO?

GoDaddy SEO are SEO services offered by GoDaddy. GoDaddy is a domain registrar which is attempting to generate more revenue by offering other digital marketing services.

What does an SEO person do?

An SEO person will handle all aspects of an SEO campaign including the on-page optimisation and link building.

How do I create a meta tag?

A meta tag is fairly simple to create. Simply visit any website, right-click with your mouse anywhere on the page (not on an image), and select ‘View Page Source’. Then type CTRL+F and search for the word ‘meta’. Then you’ll see all the instances of Meta tags. Copy the meta title and description tags and replace the information with your website details. Then paste that code in the head section of your website. There are much easier ways to do this, and some platforms like WordPress make this super easy without having to look for code. To use this method, simply do a search in Google or YouTube with ‘how to make a meta tag in [name of your platform]’.

How long does it take for SEO to take effect?

SEO can take effect in as little as a few minutes or as long as many months. It just depends. In any case, you should see some ranking gains in the first 3 months, and more by 6 months.

Does Google crawl PDFs?

Yes, Google can crawl information PDFs.