Search Engine Optimization Tips
If you’re an SEO consultant you’ll know that one of the most fundamental elements of an effective SEO strategy is content (and links of course). But how do you ensure that your blog post makes it to the first page of popular search engine sites such as Google? What are the steps you need to take to ensure that your blog post gets noticed and read? You see, no matter how amazing or insightful or well researched your blog post is, if it doesn’t land on the first page of Google, there’s a very low chance people will be able to read it. To make sure that it gets read, here are some basic SEO tips to help optimise your blog post.
#1 The Importance Of Keywords
The first step in content SEO is to do keyword research. If you can’t do this first step, everything else will be for nothing. So as early as now, you should have already figured out what search terms you want to use, search terms that your target audience are most likely going to key in. You have to put yourself in your audience’s shoes and imagine what goes on in their heads. Keep in mind that a keyword is not considered a topic. Apart from a keyword or a key phrase, you’ll also need a story to go with that keyword.
#2 Utilise The Keywords
Basic SEO will tell you that if you want to improve your rankings, you need to use your keywords or key phrases more often in your content. In this way, you are letting Google know that your content is about that specific keyword or key phrase. But you don’t want to go overboard with this since Google can detect if you are over-optimising your content. Stick to a 2% keyword density and you’re safe. It’s usually recommended to have a minimum of 300 words.
#3 Optimising Headings
Make sure that your keywords are included in your headings because the title of your blog post is very important. You can also use your keyword or key phrase in one of your subheadings. But remember, stick to the 2% keyword density.
#4 Don’t Forget Your Snippet
A snippet consists of your title as well as the short description of your post. You need to give attention to this because this is the first thing a potential visitor will read. How well you create your snippet will determine whether or not an audience will click on your site. Creating a catchy snippet has to be a part of your SEO strategy.
#5 Create Great Content!
Nothing beats great content! Even if your site is optimised right; if your content is stale, outdated or poorly written you can’t convince visitors to purchase or avail of your products or services, let alone subscribe to your page! So make sure that your post is original, straight to the point, entertaining and appealing.
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