Search Engine Optimisation 2018-01-31T03:42:31+00:00




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Unleash Webgator’s powerful search engine optimisation services on your website. Search Engine Optimisation brings your website to the first page of search engines for search terms important to your business. This is referred to as ‘ranking’ a website.

When your website is ranked on page 1 of Google and other search engines for industry-relevant search terms, your website could attract thousands of potential customers each month.

Webgator has a solid track record for getting sustainable rankings in a wide range of competitive markets, such as local trades, professional services, eCommerce, and much more. This means you can be sure we will achieve top rankings for your website too.

Webgator’s powerful SEO services are one of the best investments you can make for your business.

Common Questions about SEO

SEO stands for ‘Search Engine Optimisation’. Technically it refers to optimising a website or webpage for selected keywords. However, it is generally accepted that SEO is the process of increasing a site’s rankings in Google and other search engines for selected keywords. To increase rankings involves both website optimisation, commonly referred to as ‘on-page optimisation’, and link building which is called ‘off-page optimisation’.

Keywords are search terms that people type into Google (or other search engines) when they want to find goods or services.

The term ‘rankings’ refers to the position where a web page is located in search engines like Google for select keywords. Most internet traffic will go to one of the web pages positioned on page 1 of the search engine result pages (referred to as the ‘SERPs’). This means all businesses compete for one of the positions on Pg 1 of Google.

Technical SEO is a calculated, and data-driven approach to search engine optimisation. It is done by true SEO technicians, those passionate about accurately interpreting data and drawing conclusions based on extensive research and development and applying that data to the SEO methodologies used to optimise a website for search engines. Technical SEO goes far beyond the superficial and commonly known principles of search engine optimisation. Webgator are very passionate about technical SEO and use a very thorough process. Most SEO agencies do not.

Sure you can. Many business owners do. Learning SEO is like learning any other trade. But most business owners would prefer to stick to what they do best instead of spending the time learning and doing SEO. Search engine optimisation requires a big time investment, and strategic know-how to make sure everything is orchestrated properly.

This depends on a number of factors. So that realistic expectations can be set, plan for the SEO to take 9 months to get your site to Page 1 of Google. Last year we would have said 6 months, but things are taking longer to kick in these days. Less competitive terms are rank within hours, days, weeks or just a few months depending on the term. But any competitive term can take 9 months or more.

SEO isn’t something that is simply ‘installed’. After the initial optimisation of a website, on-going link building is required. Technically you could stop the SEO campaign when your site ranks in the top 10 for your main search terms. However, on-going linking will help your site continue to gain rankings for related keywords and will help maintain your current rankings. If SEO is stopped, naturally the rankings will start to drop over time.

If you have a domain or website, it may be better to leave the SEO until the site or domain is at least 6 months old. Google rarely takes brand new sites or domains seriously. However during these early stages, on-page SEO can be done. However, this would typically just be once-off work. Foundation links should also be created during this time. These would include links from social profiles (Facebook, Twitter, G+) etc. It is also fine to create links from business directories. There is no problem with starting a fully-fledged SEO campaign on a brand new site, however just prepared for it to take a bit longer to rank that it would an older site. Considering SEO is quite an investment, starting at the right time will help you see results with the minimum spend.

To rank well you need to be seen as an authority in your industry. This authority is built through association with online properties which search engines consider high-authority and trustworthy. This is off-page SEO. It refers to the SEO done outside a website.

To build this authority for your website we need to do a backlinking campaign. The good thing is that by using various tools we can estimate the level of authority that your competition have. Using this information we can provide a few different options for your to consider.

If SEO were as simple as sending backlinks, the agencies with the biggest budget would rank #1 everywhere. This is not the case. Webgator ranked #1 for ‘SEO Brisbane’ within just 6 months of launching – outranking agencies that were bringing in millions each year. Different tools can be used to reverse-engineer the backlink profile of competitors’ website. However, due to Google zoo of algorithm updates (Panda, Penguin, Possum, Hummingbird, Fred), along with old sites that are grandfathered in, it can be hard to determine how many links will be needed. It’s not just the links which are important either – the anchor text used in the links is also very important. This is another reason why SEO is an on-going process. Typically, what most ethical SEO agencies do is continue linking until results are achieved.

A sign of a good SEO company is one that either has a good reputation through word-of-mouth referrals or an agency which is ranked on Pg 1 of Google in any major city for ‘SEO City Name’. We hold a number of other SEO agencies in high regard even though they aren’t on Pg 1. Having considered that, if an SEO provider can get results for themseleves, then obviously they have the ability to get results for other businesses too. It is important, however, to consider a company’s reputation before choosing them.

SEO costs are usually based on the competition level of the keywords that need to be promoted. The on-page optimisation is usually done up-front, while the off-page SEO is done on an on-going basis. The off-page SEO is ultimately just link building. This can be a very time-consuming task to do properly, hence the bulk of the cost goes towards labour. Currently we offer SEO from $550 per month. Most client pay between $700-$2500 per month. Highly competitive markets, or projects which involve multiple ranking pages can cost up to $10,000 per month. It just depends.

We manage the SEO campaigns of businesses all around Australia. Here is a list of locations we are currently servicing. However, we can manage an SEO campaign regardless of where the business is – even if it’s overseas. Many of our meetings happen over the phone, but we may be able to arrange a time to meet with you in person. Currently we are only meeting clients in person if they are located in Brisbane. However, if it is a big project we can try to arrange something. We don’t conduct client meetings at our Head Office generally.

You can get backlinks from business directories, blogging platforms (such as WordPress, Blogger, etc), Social Media sites, and by asking other website owners for a link. Some website owners allow backlinks in exchange for high-quality content for their site, or simply for money. Some sites allow sponsorship links, which are fine too. Just remember that building backlinks is fraught with danger. Getting a website penalised is all too easy these days, and many times this is as a direct result from poorly built backlinks. That is why SEO should be done by a specialist – just like any other trade. Fixing a penalised website can be very expensive.

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