Understanding serach volume is the first step that any SEO agency would take when doing a SEO analysis.
Update: This tool is no longer ‘FREE’. It is has a very small charge now. Still well worth it though.
Understanding Keyword Search Volume isn’t just a matter of looking at numbers. It’s understanding, or at least assuming, the ‘intent’ behind that search volume.
For example, a broad keyword may have include many searches from people not interested in buying anything.
After the keyword search is completed and desired ranking terms are chosen, then it’s on to understanding what backlinks the competition have.