A Poorly Designed Website Could Be The Death Of Your Business
Before the inception of the Internet, people came to know a company based on the products and services they sell. They either hear it from the radio, read it from brochures or they see it on TV. True enough, a company is indeed represented by its people and the products and/or services it offers. But let’s face, it in today’s digital world, the need to visit an actual brick-and-mortar store no longer applies. With the advent of technology, there is no need for customers to come face-to-face with a business to get a first impression, all they need to do is to visit your website and boom, they can pretty much gauge what you are as a company.
This is perhaps the reason why business owners are keen on making sure they put on a strong and credible online presence by engaging web designers to create and design their web page, and not just any web page but a professionally designed web page at that. If you fail to have competent and skilled web designers take care of your website, your business could be standing on precarious grounds.
It doesn’t take a genius to see the importance of a good website and yet despite this fact, still there are business owners out there who do not see it as a need. Now that nearly half of the total population is surfing the net, having strong web design is a must. Assuming they do realize how vital web design is, some of them fail to make the investment. Do you know that a poorly designed website could be the death of your business? Here’s why.
Firstly, a badly designed website can destroy your credibility. A website that contains a chock-full of nonsense; animation and other digital clutter will not make you look professional. Keep in mind that your customers can tell so you need to be careful with how you design your website.
Secondly, it will make you look out-of-date. Technology is constantly changing, if you can’t keep up with these changes and have your site optimised regularly, your customers will think that you’re a bit behind or that you don’t care about your website to keep it up-to-date.
Thirdly, you will lose customers. We all know that the lifeblood of any business is their customer. If a visitor goes to your site and encounters broken links or if they are having a hard time navigating they will likely abandon your site out of frustration. Chances are, they’ll start looking for a competing company with a good website that offers the same products as you do. And remember, once a customer is aware of a poorly designed website, they won’t visit it again.
What can you do then? The answer is simple, have someone design your website for you. It’s one of the best investments you can make for your business’ sake. You’ll have great returns once you have your site professionally designed because a good website will always give good results in terms of clicks, conversions, sales, and profit. Our Web Design services are great. We do a custom design for each site and build all our sites on WordPress. So if you want a great site that’s optimised for search engines and conversions, get in touch with our Brisbane office today.