Advertising Agency Paid Ad Management

Advertising Agency Paid Ad Management 2017-10-06T08:29:49+00:00

How To Set Up Your Google AdWords Campaign

Has it always been your desire to get more clicks from Google without spending too much? Or convert visitors and turn them into purchasing clients? Do you dream of flourishing your online business? Well, now you can! All you need to do is to start your very first Google AdWords campaign and it’s only just going to be a matter of time before you’ll start seeing results!

In order to set up your campaign, visit adwords.google.com and then look for the button that says, “Get started now”. Your next step is to sign up and create an AdWords account. As soon as you’re signed in your next step is to click on the button that says, “Create your first campaign”. Then follow these steps below:

1. Choose Your Campaign Type and Then Choose A Name

We recommend that you choose the “Search Network only” option and once you’ve clicked on that, it’s time to give your campaign a suitable name. We also recommend that you remover the tick found right next to the “Include search partners”. Don’t worry; you can always change this option later on.

2. Select A Geographic Location Where You Wish Your Ads To Pop Up

After selecting a location, think about the area you want to concentrate on and decide how small or how large the area is. You can select a whole country, several regions of a country, province, city or state. They’ll even give you an option to select custom-designated locations. You can find this in the button that says, “Let me choose” and you can start selecting a location that best suits you.

3. Select A “Bid Strategy” And Arrange A Daily Budget

You’ll find “Bid strategy” by default; change it to “I’ll manually set my bids for clicks”. Doing so allows you better control and it will also help you gain a better understanding of AdWords. You can always change these later on.

In terms of budget, daily budget is the maximum amount that Google will charger you on a daily basis. Google will provide you with various payment options: There’s an option to make a payment before the ads show called manual payments or you can make payments after showing your ads called automatic payments. There are also several businesses that are qualified for a Google credit line.

4. Don’t Mind The “Ad Extensions” For Now

You can skip this for now and consider adding these after you’ve finished all the steps since this one is also an important aspect in your campaign. Just click the “Save and continue” button.

5. Make An Ad Group And Start Writing Your First Ad

Remember that Internet users will click on ads if the headline has the keyword they are looking for. As much as possible, utilise your keywords and include it in your headline every chance you can. You are only given 25 characters max so make use of abbreviations.

6. Insert Keywords In The Keyword Field Found In Your Account
Paste your keywords. You can start with just ne set and then add plus signs, quotes and brackets so you can see exactly how many searches you get for each type. When you’re just starting out, it’s a bad idea to throw in hundreds to thousands of keywords so just start with a few important ones and work your way from there.

7. Budget A Maximum Cost-Per-Click

Your next step is you need to set a maximum price-per-click, this is called the “default bid”. But remember that for every keyword, you get a unique market and this means that major keywords will have its own bid price. Don’t worry because Google will allow you to set various bids for every keyword.

8. Don’t Forget To Review!

Now that you’re nearly done to launching your first every Google campaign, make sure you double-check everything most especially your keywords. Also review your cost-per-click and your daily budget.

9. Key In Your Billing Information

This is the last step and after you’ve done this, you’re all set to go and your ads will start showing any time soon. If you need help with setting up your ads, get in touch with our Brisbane advertising and SEO specialists.